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Various pet food packages featuring cartoon cats and dogs surround a recycling symbol with cartoon animals and the text “We Ru Cycle” on a bright green background with black doodle hearts and stars.

Welcome to Werucycle

Weruva’s VERY OWN recycling program and initiative for the reuse and repurposing of our pet food pouches, cups and bags – giving them another life!

How It Works:

A six-step illustrated guide: buy Weruva pet food, feed to pets, rinse and dry packaging, collect clean empty pouches, mail them to Werucycle, and repeat the process. Simple icons represent each step.

How It's Repurposed

Weruva's pouches and cups are recycled and turned into things like playground cover, plastic pallets, rubber parking bumpers, park benches, and more!

A composite image shows a yellow playground slide, stacked green and yellow plastic crates, a black and yellow parking curb on concrete, and a blue bench on grass and paving.

Werucycle FAQs

Learn more about Weruva's WeRuCycle program