Why Weruva?

Here at Weruva, we’re all about awesomely happy and healthy pets. And awesomely happy and healthy pets begin with pet parents like you. When it comes to your pet’s nutrition, you won’t settle for anything but the best.

Family Owned & Operated

Since founding Weruva in 2006, we’ve stayed family-owned. And to us, your pets are part of that family.

We act on it personally when you want more from your pet’s nutrition. In fact, wanting more is precisely what drove us to start Weruva in the first place! We’re delighted you share our passion for clean pet cuisine.

Carnivore Focused

Cats and dogs are carnivores; Weruva was formulated with this in mind. Calories for pets and people come from three places: protein, fat, and carbohydrates. The calories from meat are comprised of protein and fat, with minimal, if any, calories coming from carbohydrates. In that regard, cats and dogs need protein and fat, whereas cats and dogs do not need carbohydrates.

For cats and dogs, carbohydrates are not metabolically necessary and should be kept to a minimum. Cats are “obligate carnivores”, which means they are obligated to and must eat meat to survive. Dogs are also carnivores, but some dogs may be able to adapt to an omnivorous diet, meaning some dogs can handle carbohydrates, but others cannot. All Weruva foods are formulated with the carnivore in mind!

Real Ingredients You Can See

We DON'T blend our ingredients into machine-shaped chunks or unidentifiable loaves. Instead, we use the highest quality, boneless, skinless cuts of meat and flaked fish loins. Our philosophy is "what you see is what you get" – we want you to see and identify the quality of ingredients that we list on the ingredient statement.

As for our paté products, we labored in the kitchen for months to find the perfect recipe for a paté that meets our standards. We use the same ingredients found in our shredded and flaked cans, like boneless, skinless chicken breast, and gently purée them into a hydrating paté. Look at our paté food bowl photos; you can see the food's ingredients!

Crafted To the Highest Standards

Our foods are crafted in state-of-the-art facilities that cater to the strictest international food standards. Our factories are BRCGS and FDA-certified, ensuring food safety and quality.

Formerly known as British Retail Consortium (BRC), Brand Reputation Compliance Global Standards (BRCGS) is a leading global brand and consumer protection organization. They provide a framework to manage product safety, integrity, legality, and quality, and the operational controls for these criteria in the food and food ingredient manufacturing, processing, and packing industry for human-grade and pet food. Although the BRCGS standard began in the UK, it is now recognized as a global standard